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High Flavanol Cocoa and Chocolate have proven hydration effects on the skin

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High Flavanol Cocoa and Chocolate have proven hydration effects on the skin

CHOCOCRU® products can significantly improve skin hydration.
Only 200ml of CHOCOCRU® Extraordinary Flavanol Cocoa, made up as a drink is sufficient to achieve positive effects.

Recent study lends weight to anti-aging properties of high flavanol cocoa products such as those found in CHOCOCRU®.

Wieze, Belgium, 17 November 2009 – A world renowned leading manufacturer of high-quality cocoa and chocolate products, unveils the results of a new study into the anti-aging properties of chocolate that uses special and carefully controlled processes in production to protect the flavanols of the cocoa bean. According to the study presented at FIE, the daily consumption of high flavanol cocoa, such as CHOCOCRU® Extraordinary Flavanol Cocoa, when made up as a drink, has been shown to have a positive effect on the hydration of the skin, an important factor in maintaining a healthy, vital-looking skin.

Maria Constantinou, director of CHOCOCRU® says “Studies such as this add statistically proven evidence to the growing body of research that supports the beneficial effects of cocoa flavanols on human health. CHOCOCRU® Extraordinary Flavanol Cocoa is one of the WORLDS richest known sources of cocoa flavanols, powerful antioxidants which are rapidly changing the way we view cocoa products. The mounting body of research, of which this study is just a part, is helping to make high flavanol cocoa and even some chocolate products more permissible by actively showing how it can be a healthy and indulgent part of a balanced, daily diet”.

This double-blind, placebo-controlled, randomized in vivo study involved the daily consumption of a special rich flavanol antioxidant drink, for 6 weeks by one group of 15 healthy adults with an average age of 50 years. The other group of 15 subjects was given a placebo drink with the same dose of cocoa powder made by conventional production methods. The antioxidant rich drink made with this special cocoa is a powerful source of natural cocoa flavanols. After 6 weeks, the rich antioxidant drink, group displayed considerably improved skin hydration – on average by 21% – while no significant change was observed in the volunteers from the placebo group.

Clinical Researcher, Leen Allegaert, commented that “Well hydrated skin is an important factor in maintaining the general appearance of soft, smooth skin. Keeping your skin hydrated is particularly important for those with dry or maturing skin. Skin that is well hydrated offers better protection against external influences while retaining a healthy, glowing appearance”.

The director of CHOCOCRU® Maria Constantinou, comments that “when a single 5g teaspoon of CHOCOCRU® Extraordinary Flavanol Cocoa is consumed as a drink every day for at least 6 weeks, is an effective and enjoyable way to way to keep skin hydrated, when consumed as part of a varied and balanced diet and healthy lifestyle. In addition to these significant studies on skin health, other positive effects of rich levels of powerful cocoa flavanol antioxidants have been proven scientifically, in areas of cardiovascular health. In relation to this skin hydration study, these striking results are most likely due to the very high concentration of natural powerful flavanols contained in this special cocoa and chocolate. As such, this recent study lends further evidence to the role played by these powerful antioxidants in neutralizing the harmful effects of free radicals and the countering of the visible signs of aging. The research in this area is just one of many fields of research in the mounting evidence of the value of flavanol antioxidants to health and wellbeing”

The unique process of cocoa and chocolate production used in CHOCOCRU® products is the outcome of years of research into ways of preserving cocoa flavanols in cocoa powder and chocolate. Scientifically proven to be some of the most powerful antioxidants in existence with wide-ranging benefits for human health, cocoa flavanols are nonetheless mostly destroyed during the conventional production process. The CHOCOCRU® Extraordinary Flavanol range, ensures a minimum maintained concentration of cocoa flavanols in the finished product. CHOCOCRU® Extraordinary Flavanol Cocoa, therefore offers the very best in natural protection, helping to restore the balance between antioxidants and free radicals in the body.

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