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OUR PHILOSOPHY


CHOCOCRU® Extraordinary Antioxidant Chocolate and Cocoa Products


A Note from the Founder and Company Director.

We believe that there are important horizons ahead with the research into the importance of flavanol antioxidants in cocoa. CHOCOCRU® Extraordinary Antioxidant Cocoa is the successful outcome of years of research into ways of preserving cocoa flavanols and is used to make CHOCOCRU® Extraordinary Antioxidant Chocolate.

CHOCOCRU® Extraordinary Antioxidant Cocoa is a delicious cocoa. Unlike most standard cocoa powders it is uniquely high in flavanols - maintaining 80% of the flavanols of the cocoa bean. Each 5g teaspoon provides 415mg flavanol antioxidants.

CHOCOCRU® Extraordinary Antioxidant Cocoa, unlike standard cocoas, is non – alkalised. It is produced naturally and carefully, to promote the stability and preservation of the richest known source of flavanol antioxidants, which are found in the cocoa bean. Typical alkalization involved in conventional cocoa making is one stage in the production process which contributes to a reduction of flavanols . CHOCOCRU® Extraordinary Antioxidant Cocoa, does NOT include this stage in production process.

CHOCOCRU® Extraordinary Antioxidant Cocoa is also fat reduced, containing only 11% cocoa butter compared to the average 24% cocoa butter found in standard cocoas.

Cocoa flavanols are considered to be the most powerful antioxidants in existence, with wide ranging benefits. Already there have been impressive and interesting studies indicating the beneficial capacity of flavanol rich cocoa. This has directed the way for ongoing research, fuelled by encouraging results in the fields of cognition, cardiovascular and skin health. Each new piece of research, paves the way for more questions, research fields and more accuracy in methodology, which may lead to future significant studies indicating the positive benefits not only of cocoa flavanols, but of the hundreds of other chemical compounds found naturally in the cocoa bean.

For more information and latest conclusions on cocoa flavanols visit the website of European Food Safety Authority www.efsa.europa.eu

We welcome any comments you may have about CHOCOCRU® products



Founder and Company Director